Brand Experience

Keep an eye on your brand.
Brand experience is the basis of your brand’s success. Continuously track the development of your brand and immediately respond to changes in image or brand perception – globally across all your markets.

Insights gained from brand experience surveys are the basis for strategic brand decisions and are key for a better understanding of your brand.

Brand Image

The brand image contains all aspects that help consumers to differentiate your brand from other brands. The qualifier for this is existing brand awareness in the mind of consumers.

digitell.me BRAND IMAGE comprises all relevant questions for identifying the brand image of your own brand and the brands of your competitors and thus enables you to compare the actual image with the target image of your brand.

A popular way for measuring brand image is via the the five dimensions of Jennifer Aaker (Dimensions of Brand Personality). We recruit your target group via our access panel and evaluate the image of your brand and those of your competitors.

Brand Awareness

digitell.me BRAND AWARENESS comprises all relevant questions regarding the brand awareness of your own brand and the brands of your competitors, in particular

  • Top of Mind (first mentioned brand)

Which brand comes to mind first for consumers in a certain product category?

  • Unaided Recall

How many people recognize your brand without further notice?

  • Aided Recall

How many people recognize your brand when it is explicitly mentioned?

Brand Positioning

To determine your brand positioning, brand awareness, brand image, brand loyalty and brand potential are examined and are set in perspective with the competitive environment of your brand.

digitell.me BRAND POSITIONER combines brand awareness, brand image, brand loyalty and the use of your brand with other relevant brands in your competitive environment. Now the positioning of the brands can be done from the consumer’s point of view and potentials of your brand can be identified.

We recruit your dedicated target group for your brand positioning via our online access panel.

Our online reporting provides you with results in real-time (real-time reporting). Once data collection is completed, we will clean up the data set for you and provide you with dedicated online reports. Additionally, you can create and share individually designed reports in our platform.

On request, our Customer Success Team will carry out in-depth analysis with your data and prepare customized charts for you.

We create individual dashboards for you that allow you to see results of various brand tracking studies simultaneously. Dashboards are important instruments for brand managers: Check the performance of your marketing campaigns and compare your brand positioning with those of your competitors.

Brand Funnel

The brand funnel analyses how many consumers are still part at each funnel stage and provides information on the structure of the target group.

digitell.me BRAND FUNNEL combines the relevant issues in the multi-stage process from brand awareness to brand image, to the relevant set, to purchase and repurchase.
With our online reporting you receive results in real-time (real-time reporting) even during the survey.

Once data collection is completed, we will clean up the data set for you and provide you with dedicated online reports. Additionally, you can create and share individually designed reports in our platform.

Brand Driver Analysis

Drivers are variables that have an impact on your brand. The brand driver analysis identifies drivers of success and examines their effect on your brand.

digitell.me BRAND DRIVER identifies the most important brand drivers and their inherent activating forces on your brand. Starting from the brand image, a whole range of other influencing factors can play a role here, such as service quality or price perception.

Our online reporting provides you with results in real-time throughout the process of data collection. Once data collection is completed, we will clean up the data set for you and provide you with dedicated online reports. Additionally, you can create and share individually designed reports in our platform.

This allows you to check which of your marketing campaigns performs best and to see which brand drivers contribute to your brand, significantly.

Analysis of Price Acceptance and Loyalty to prevent Churn

Price acceptance and brand loyalty are key factors in preventing customer churn (churn management).

Based on customer loyalty and price acceptance, LOYALTY & CHURN PREVENTION creates a matrix that segments customers into four clusters: Loyal savers, super stars, churners and potential customers. Thus, marketing measures for churn prevention or the development of brand potential can be targeted.

Our online reporting provides you with results in real-time throughout the process of data collection.

Once data collection is completed, we will clean up the data set for you and provide you with dedicated online reports. Additionally, you can create and share individually designed reports in our platform.

Our Market Research Services - customized or out of the Box

We create interactive dashboards for you to view results of various surveys simultaneously and in real-time.

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Concept

We specify the questions for your market research project and provide questionnaire templates or develop a bespoke questionnaire for your research project.

We help you to define your specific target group.

Data Collection

Invite respondents to your survey or recrute target groups via our Online Access Panel.

Through our panel we can provide survey participants in over 15 countries.

Through our partner network, we have access to survey participants from over 100 countries.

Reporting

Get real time results through our online reporting.

Create, share and send reports.

Get real time results through our online reporting. Create, share and send reports. Our Customer Success Team carries out in-depth analyses with your data and prepares meaningful reports in PowerPoint or any other format.

We create interactive dashboards for you to view the results of multiple studies simultaneously and in real-time.

Do you have special needs?

Do you need an individual solution for your project?
We will find the best solution for your needs.

Contact us