Customer satisfaction means expectations of your customers about your product or service are satisfied or even exceeded. While sales numbers, number of support tickets and other operational measures can be indicators for customer satisfaction, operational measures ideally need to be complemented by experience data to fully understand customer satisfaction. Online customer surveys offer a simple and efficient way to obtain experience data of your customers.

However, it should be noted that if you conduct a customer satisfaction survey only once a year, you will only find out how your customers rate your services or products once a year. With our platform, a regular satisfaction survey (pulse surveys) is neither expensive nor time-consuming. Only with ongoing feedback management you can identify weak points and check, convey and ask for measures. Those pulse surveys help you to identify weak points and derive insights for improvements.