Communication Analysis

No marketing without communication. Improve your brand communication efficiently with the help of communication research. Gain deep and valuable insights into your brand communication with out-of-the-box tools or individual solutions.

Analyze the Efficiency of your Advertising Media

Determine how well your advertising media fits your brand and which advertising material your target group prefers in comparison, with the help of copy tests, claim tests and A/B tests.

Copy -Test

Determine the best advertising medium for your product. COPYTEST enables you to integrate different advertising media such as advertisements, flyers, product samples or promotional items into an online questionnaire in just a few steps. We recruit the target group you need via our own online access panel. Our online reporting provides you with results in real time (real-time reporting). Once data collection is completed, we will clean up the data set for you and provide you with dedicated online reports. Additionally, you can create and share individually designed reports in our platform. On request, our Customer Success Team will carry out in-depth analysis with your data and prepare customized charts for you.

Measure the Efficiency of your Communication Strategy

Analyze, whether the right groups are targeted, the right marketing messages are sent, and the right product characteristics are perceived.


Claims only have a few seconds to convince consumers of your product by addressing them in the right way. It is therefore important to know how well your claim matches your product or brand. CLAIMTEST enables you to test your ideas for advertising claims simultaneously and against each other. Cognitive and emotional characteristics of the claims are compared. The MaxDiff method used for this purpose enables a clear differentiation as a result of a simple query. We recruit the required sample for the claim test via our own online access panel. CLAIMTEST ermöglicht Ihnen Ihre Ideen für Werbeclaims zeitgleich und gegeneinander zu testen. Kognitive und emotionale Eigenschaften der Claims werden hierbei gegenübergestellt. Das hierfür eingesetze MaxDiff-Verfahren ermöglicht durch eine einfach gehaltene Abfrage eine klare Differenzierung als Ergebnis. Wir rekrutieren die benötigte Stichprobe zum Claim-Test über unser eigenes Online Access Panel.

Compare your Campaign with Competitors

Campaign tracking can be used to prove the effect of advertising and communication measures and realizes potential for optimization.


You have two different designs to choose from, but ultimately your product can only be marketed in a single product design. With the A/B test, designs, layouts or different promotional items can be tested against each other. A/B-TEST divides your target group into two subgroups (Group A and Group B) and tests the original variant of your product against a modified variant. we recruit the required sample for the A/B-TEST via our own Online Access Panel and make sure that two samples with the same structure are available for the subgroups. In order to ensure this, we quota the samples according to certain characteristics, such as age, gender, region or education.

Our services cover all aspects of market research.
Customized or out of the box.

Price Analysis

It is not without reason that pricing is an integral part of the marketing mix. Optimized pricing based on market research enables you to fully exploit your profit potential.

Product Experience

The right concept, the right pricing and an excellent product experience – with you can collect feedback throughout the entire product life cycle. We help you to get the data you need to build long lasting brand relationships with your customers.

Target Group Analysis

In order to successfully position your product on the market, it is important to know your customers or potential buyers of your product.This is the only way to coordinate the right marketing measures.

Communication Analysis

Conduct communication research to analyze your brand and gain deep insights into your brand communication with

Online Access Panel

Get access to respondents over 100 countries via our consumer panel, or build your own individual customer panel.

Market Research

Get meaningful answers to questions about your brand, your customers and your competitors.

We create interactive dashboards for you to view results of various surveys simultaneously and in real-time.



We specify the questions for your market research project and provide questionnaire templates or develop a bespoke questionnaire for your research project

We help you to define your specific target group

Data Collection

Sie laden selbst Teilnehmer zu Ihrer Umfrage ein oder wir rekrutieren Ihre Zielgruppe über unser Online Access Panel Über unser Panel können wir Umfrageteilnehmer in über 15 Ländern zur Verfügung stellen Über unser Partnernetzwerk haben wir Zugriff auf Befragungsteilnehmern aus über 100 Ländern


Get real time results through our online reporting Create, share and send reports Get real time results through our online reporting. Create, share and send reports. Our Customer Success Team carries out in-depth analyses with your data and prepares meaningful reports in PowerPoint or any other format We create interactive dashboards for you to view the results of multiple studies simultaneously and in real time

Do you have special needs?

Do you need an individual solution for your project?
We will find the best solution for your needs.

Kontaktieren Sie uns.