Communication Analysis
No marketing without communication. Improve your brand communication efficiently with the help of communication research. Gain deep and valuable insights into your brand communication with out of the box tools or individual solutions.
Analyze the Efficiency of your Advertising Media
Determine how well your advertising media fits your brand and which advertising material your target group prefers in comparison, with the help of copy tests, claim tests and A/B tests.
Copy -Test
Determine the best advertising medium for your product. digitell.me COPYTEST enables you to integrate different advertising media such as advertisements, flyers, product samples or promotional items into an online questionnaire in just a few steps.
We recruit the target group you need via our own online access panel.
Our online reporting provides you with results in real-time (real-time reporting). Once data collection is completed, we will clean up the data set for you and provide you with dedicated online reports. Additionally, you can create and share individually designed reports in our platform.
On request, our Customer Success Team will carry out in-depth analysis with your data and prepare customized charts for you.
Measure the Efficiency of your Communication Strategy
Analyze, whether the right groups are targeted, the right marketing messages are sent, and the right product characteristics are perceived.
Claim-Test
Claims only have a few seconds to convince consumers of your product by addressing them in the right way. It is therefore important to know how well your claim matches your product or brand.
digitell.me CLAIMTEST enables you to test your ideas for advertising claims simultaneously and against each other. Cognitive and emotional characteristics of the claims are compared. The MaxDiff method used for this purpose enables a clear differentiation as a result of a simple query.
We recruit the required sample for the claim test via our own online access panel.
Compare your Campaign with Competitors
Campaign tracking can be used to prove the effect of advertising and communication measures and realizes potential for optimization.
A/B-Test
You have two different designs to choose from, but ultimately your product can only be marketed in a single product design.
With the A/B test, designs, layouts or different promotional items can be tested against each other.
digitell.me A/B-TEST divides your target group into two subgroups (Group A and Group B) and tests the original variant of your product against a modified variant. We recruit the required sample for the A/B-TEST via our own Online Access Panel and make sure that two samples with the same structure are available for the subgroups.
In order to ensure this, we quota the samples according to certain characteristics, such as age, gender, region or education.
Our services cover all aspects of market research.
Customized or out of the box.
We create interactive dashboards for you to view results of various surveys simultaneously and in real-time.
Concept
We specify the questions for your market research project and provide questionnaire templates or develop a bespoke questionnaire for your research project.
Data Collection
Invite respondents to your survey or recruit target groups via our online access panel.
Through our panel we can provide survey participants in over 15 countries.
Through our partner network, we have access to survey participants from over 100 countries.
Reporting
Get real-time results with our online reporting.
Create and share customized reports.
Get real-time results through our online reporting. Create, share and send reports. Our Customer Success Team carries out in-depth analyses with your data and prepares meaningful reports in PowerPoint or any other format.
We create interactive dashboards for you to view the results of multiple studies simultaneously and in real-time.
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