Today your customers expect individual and personalized communication across all touchpoints. Collecting customer feedback in real-time helps you to understand your customers’ wishes and needs and thus provide them with individual offers and customized services. There are many ways to measure the satisfaction of your customers and different factors which influence the type of survey we choose:

• Your Products/Services
• Number of Customers
• Customer Relationships

In order to make marketing measures as customer-friendly as possible, Customer Journey Mapping is the right tool for your company, because it enables you to better understand the needs and problems of your customers and to initiate appropriate measures. Therefore, Customer Journey Mapping is a helpful method to understand your own users and put them at the heart of your business. This helps you to learn what keeps potential customers from buying your products or services. It also gives you comprehensive insights into what your customers are experiencing with your business. Many companies implement the NPS into every touchpoint survey, to compare themselves with both; their competitors and with their own performance over time.